The Epic Story Behind Google’s Social Plans
No, not here.
It’s here.
Close readers of IN THE PLEX could intuit that I had access to the team behind Emerald Sea, the codename for Google’s social product. It wasn’t done when the book was, so I couldn’t share the details. The essential components are out today, so I was finally able to tell the story behind what is now called Google+.
In one sense, following up on this to deliver the long story I dropped today was a great way to gently decompress after my immersion into Google for the book. I still had a reason to go on campus and talk to a team of Googlers and see what they were up to.
So will it succeed? Depends on a lot. But from the start I was surprised at the degree of urgency in this project. There was a lot of twists and turns before today and undoubtedly there will be more. And I’ll keep watching.
Don’t expect that they will just seat down and watch!
They are in constant cooking something bigger and exciting!
Google still rules the online world!!
It will be interesting to see how Facebook react to the Google challenge, expect to see a shift in their permissions and perhaps a move towards the ‘circles’ functionality.
Isnt there a simple explanation of what is this Google + for? Im a simple persona and personal trainer, and newbie on SEO living in Argentina… I added the G+ on my website in case it helps for PR or the like. Ive 3 already but really a lot more to learn from my parts
Regards.
During the conference call explaining this purchase, Google send some mixed signals as to what it would do with Mobility. … should be sent
Sorry, it was for this story : Why the Motorola Mobility Deal is like the Google Book Search Settlement
Google is the most epic thing ever