The Epic Story Behind Google’s Social Plans
No, not here.
Close readers of IN THE PLEX could intuit that I had access to the team behind Emerald Sea, the codename for Google’s social product. It wasn’t done when the book was, so I couldn’t share the details. The essential components are out today, so I was finally able to tell the story behind what is now called Google+.
In one sense, following up on this to deliver the long story I dropped today was a great way to gently decompress after my immersion into Google for the book. I still had a reason to go on campus and talk to a team of Googlers and see what they were up to.
So will it succeed? Depends on a lot. But from the start I was surprised at the degree of urgency in this project. There was a lot of twists and turns before today and undoubtedly there will be more. And I’ll keep watching.