http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/ Fri, 30 Jul 2010 10:43:50 +0000 http://wordpress.org/?v=2.0.4 http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-158 Mon, 15 Jan 2007 01:34:24 +0000 http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-158 Apple's brand is bigger than their reach, this was particularly true when they were a computer company because reach is expected to be customer service and Apple doesn't want to deal with the hassles of a sales office in every corner of the globe. Why not just take headquarters directly there, gentlemen, we have the technology, what was his name? Apple’s brand is bigger than their reach, this was particularly true when they were a computer company because reach is expected to be customer service and Apple doesn’t want to deal with the hassles of a sales office in every corner of the globe. Why not just take headquarters directly there, gentlemen, we have the technology, what was his name?

]]> http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-152 Sun, 14 Jan 2007 21:34:19 +0000 http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-152 David, that's a great idea. And checkmate for the Beatles! David, that’s a great idea. And checkmate for the Beatles!

]]> http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-142 Thu, 11 Jan 2007 18:43:05 +0000 http://www.stevenlevy.com/index.php/2007/01/09/whats-in-a-name/#comment-142 My question is, when will Jobs (in a Prince-like move) dispenses with the word "Apple" altogether, in favor of the simple Apple icon? Then it'll be known as "The Company Formerly Known as Apple." My question is, when will Jobs (in a Prince-like move) dispenses with the word “Apple” altogether, in favor of the simple Apple icon? Then it’ll be known as “The Company Formerly Known as Apple.”

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